|To change culture, you must create your own culture.
When others ask about my inlines, I respond in two ways:
1) I ignore them (momentarily), for effect.
2) Then, when I acknowledge that they must be talking to me, I tell them I do not ride inlines...I ride quads.
Most of the time, they admit that they were not thinking when they said 'inlines'.
Small victories lead to bigger ones.