|: One night I was looking for a domain name for my homepage... :)
: I wanted something very unspecific, since I use it for very different things: graffiti, Ruby, SVG, etc, and whatever will come in the future. If I would have chosen something like "sprayedart.org", then I would have to register a new domain for the web tech stuff etc.
Similar story for adinfinitum.de. Sk8Mag.de started as adinfinitum.de/Sk8Mag/ (still reachable via this URL, but Sk8Mag.de is undoubtedly the better "brand"). I'm still looking for a domain name for adinfinitum.de/Rollerskate/ for I consider it to be much more important than Sk8Mag.de (though it has far less material).