|: I wasn't suggesting biting Duke's name,
Oh no, I didn't understand it this way. I just wanted to express that I like Duke's name.
: I just meant we needed something that reflects our passion.
It's not really a necessity. If you think of great brand names, they seldom reflect what the company is doing.
: Not just for 8 Wheels, but for doing things on 8 wheels that most people never imagine.
That's really tough.